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This last installment focuses on how ‘Homes Talk to Women’ through her personality. And, we’ll find out what Jacob and Aimee decided for their new home. Our research also unveiled four primary home buyer personas that have an uncanny likelihood of...
This installment of the ‘Homes Talk to Women’ series focuses on the home’s livability. Researching women’s preferences, we discovered there are four ways women typically look at a home’s livability – its suitability for her and her household. These four...
Welcome to Part 2 of the ‘Homes Talk to Women’ series focusing on as it relates to her story. Homes Talk to Women through her life experiences. What has she experienced in her current home or apartment? What does she like; what would she change if she...
Since the beginning of 2003, our ongoing mission has been to evolve our knowledge, understanding of, and appreciation for women's preferences in the home. Recently we stumbled upon the realization that homes talk to women; specifically, homes talk to women...
Today, about 1 in 5 Americans live in Multi-Generational households. By definition, multi-generational households have at least two adult generations living under the same roof. Traditionally, in-law suites were the design solution - in a pinch, mom and/or...
Many of today’s larger, modern showers are doorless designs; great because there’s no door to clean, but some people report feeling cold before they are able to dry off. Common solutions are in-floor heat in your bathroom (installs under the tile), wall mounted...
If your son/daughter takes a half-hour in front of the bathroom mirror getting ready in the morning, you know a shared bathroom can become a battlefield. Compartmented bathrooms (toilet and tub/shower in one area separated by a door from the vanity and...
A couple with young children was looking for "cuddle space." In another household, it was the need for an upstairs family area for "together time" before bed. Yet another family wanted a larger open study area where the parents would be involved with their...
Accessibility is a concern for many homeowners, and the bathroom is of significant importance. According to the National Safety Council, slip and fall accidents in the bathroom are the most common accidents in the home. Adding grab bars to your bathroom...
You probably can't recall all of the "personality" quizzes you've taken over the years, whether they be to understand yourself, suggest a career, or identify your soulmate. Some are based on your purchases - and what they say about you. Design Basics' Finally About...
